Fantastic Freebies: Stride Gum - Walletpop.com
Stride is one of those companies that’s very skillful at marketing in what some call the post-advertising age. They have YouTube videos, contests, games. Earlier this year they put their weight behind a petition to stop the directing career of Uwe

YouTube offers more insight on audiences - Chicago Tribune
Three days after Weezer posted its music video “Pork and Beans” on YouTube, 2.2 million people had watched it. And 65 percent of them were men. The heavily male demographic surprised the band’s marketing team, which three months ago wouldn’t have

Nationwide, OSU forge marketing partnership - The Columbus Dispatch
Nationwide wants Ohio State University on its side. The insurance giant is spending $1.5 million over the next three years to fund a new partnership with the university’s Fisher College of Business for a consumer research center. The goal is to help

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